Marketing as an Integrator: Sam Shrager of BCB Group | CMO Chats

from CMO Chats · host The Ortus Club

Sam Shrager, CMO of BCB Group, shares why the modern marketer must act as an Integrator, aligning brand, sales, product, and compliance. She reflects on building stronger sales-marketing relationships, evolving event strategies to deliver measurable ROI, and why CRM hygiene underpins success. Sam also discusses AI as a creative “starter for ten” and the continued importance of networking as marketing’s most powerful tool.🎧 Watch the ⁠full interview⁠ ⁠⁠⁠and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #FutureOfMarketing #CMORole

Episode metadata supplied by the publisher feed · Published Aug 26, 2025

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Marketing as an Integrator: Sam Shrager of BCB Group | CMO Chats

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