Marketing as Culture Making with Kelly Diels

Get "Liberate Your Business" by Becky Mollenkamp at https://liberateyourbusiness.com/NOTE: Feminist Founders is a listener-funded podcast. Your contributions enable me to continue bringing you these important conversations. To support the mission, sign up for a paid Substack subscription at https://feministfounders.substack.com/    Kelly Diels (she/her) is a feminist educator, writer, and coach. She specializes in feminist marketing for culture-makers.She’s here to raise awareness about how the business-as-usual formulas we learn everywhere actually reproduce oppression. She develops and teaches alternate, feminist marketing tools to help us do it differently (and better). Website | Instagram   Discussed this episode: Kelly’s lifelong and profound relationship with feminism The problem with traditional marketing approaches that agitate pain points There are better ways to sell than by profiting off of pain and shame What it means to be a culture maker, and how it applies to marketing How to stay in the fight for change when it feels lonely Kelly’s vision for a feminist future Why emotional support needs to be a non-negotiable for entrepreneurs Pricing and payment plans are feminist issues Making sure your programs are accessible Kelly’s journey from toxic online business practices to completely rewriting the game Staying true to your principles isn’t a death knell; it can actually grow your business The math equation of making money using marketing without manipulation Going against conditioning and learning to trust your intuition The importance of consent in marketing Business as a process for liberation   Resources mentioned: Ms. Magazine Kelly’s Copywriting for Culture Makers program “Feminism: A Key Idea for Business and Society” by CV Harquail Meghna Majmudar of Power Fluency Kelly’s Female Lifestyle Empowerment Brand blog post Kelly’s Sunday Love Letter “Conflict is Not Abuse” by Sarah Schulman “Emergent Strategy” by adrienne maree brown “Traction” by Gino Wickman “The Lean Startup” by Eric Ries “Think like a SheEO” by Vickie Saunders “The Body is Not an Apology” by Sonya Renee Taylor Sexual Violence Support Center (formerly Women Against Violence Against Women) FULL GUEST READING LIST FOR SEASON 1   Learn more about accountability coaching with host Becky Mollenkamp at https://beckymollenkamp.com   FULL TRANSCRIPT