Marketing as the Growth Engine of the Business: Sue-Ann Prentice of Fluke Corporation | CMO Chats

Sue-Ann Prentice, CMO of Fluke Corporation, shares why curiosity and continuous learning are essential traits for today’s marketer. She reflects on positioning marketing as the organisation’s growth engine, aligning with sales where “the magic happens,” and the role of flagship events like Accelerate in strengthening customer engagement. Sue Ann also discusses AI as both an opportunity and a challenge, stressing the importance of balancing technology with human creativity.🎧 Watch the ⁠⁠full interview⁠ ⁠⁠⁠⁠and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #FutureOfMarketing #CMORole