Marketing Automation Comportamentale - Smau Academy

What this episode covers

La Marketing Automation, soprattutto con l’integrazione di sistemi CRM, è in grado di migliorare le prestazioni di qualunque sito web, in particolare degli e-commerce, per non parlare delle performance di qualsiasi Rete di Vendita. Oggi, però, è possibile andare oltre la già complessa ed efficace Marketing Automation e puntare sulla potenza della Marketing Automation Comportamentale. Tutto questo permette di ottenere risultati misurabili e documentabili che si traducono in: - Maggiori vendite. Forza vendita più veloce ed efficiente. - Risparmio di tempo. Generazione di nuova domanda. - Comunicazioni più tempestive. Maggiori opportunità di upselling. La Marketing Automation Comportamentale permette di comprendere il comportamento del tuo potenziale cliente, dandogli specifici punteggi (scoring) ed etichette (tags) in base a ciò che fanno e prevedere i loro comportamenti futuri! Viene costruito il cosiddetto Digital Body Language ovvero il “linguaggio digitale del corpo” che si ottiene attraverso il monitoraggio di tutta una serie di indicatori: - visite al sito web / e-commerce; - apertura di e-mail e click sul link in esse contenuto; - interazioni con i social media; - ricezione e risposta ad un messaggio SMS; - reazione/interazioni con risorse (es. video, ebook, ecc). Partecipare a questo workshop significa comprendere la potenza della Marketing Automation Comportamentale e capire in che modo poterla implementare, a diversi livelli, nel proprio business. Verranno mostrati esempi e casi reali. I macro-benefici della Marketing Automation 1. Esterno: migliori risultati delle performance aziendali. 2. Interno: maggior coordinamento tra i reparti marketing e vendita.

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Frequently Asked Questions

How long is this episode of Smau Academy?

This episode is 53 minutes long.

When was this Smau Academy episode published?

This episode was published on April 4, 2022.

What is this episode about?

La Marketing Automation, soprattutto con l’integrazione di sistemi CRM, è in grado di migliorare le prestazioni di qualunque sito web, in particolare degli e-commerce, per non parlare delle performance di qualsiasi Rete di Vendita. Oggi, però, è...

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