Marketing automation for small business – KYLEE LEGGE | DMR #59

Kylee Legge from Virtual Marketing shares her marketing experience with those in the small business sector as publishing a book as the new and improved business card is only part of a much bigger picture. Today on Digital Marketing Radio we discuss the following: Marketing automation for small business What marketing techniques are essential to be aware of when moving from a physical business to a fully automated business? What marketing tactics used in physical businesses still apply to virtual, automated businesses? How much of your marketing is possible to automate, and how much should be left to a personal, one-on-one touch? What are the most important aspect of a business' activities to automate? How much time do you need to automate the marketing activities of your business? What software and systems do you recommend? The 9 marketing techniques that Kylee recommends Kylee's recommendation for publishing digital magazines What the future holds for online marketing When is the right time to use re targeting? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Adobe Business Catalyst [Website and marketing platform] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Techsmith [Screencapture on a phone] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You want to create to create a product or service that can not only be virtually marketed, but wherever possible fully virtually delivered.