Marketing: Avoiding the One-Legged Stool

Relying on one tactic or one channel for your mar…

An episode of the The Speak Easy Podcast podcast, hosted by Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms, titled "Marketing: Avoiding the One-Legged Stool" was published on September 14, 2022 and runs 15 minutes.

September 14, 2022 ·15m · The Speak Easy Podcast

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Summary

Relying on one tactic or one channel for your marketing strategy is dangerous and unreliable. Especially in the digital age, we need to be careful to ensure social media isn’t the only way we’re reaching our audiences. Everyone consumes media in different ways, so it’s important to craft a strategic plan that covers all the bases. Join us this week as we discuss what to consider when developing your marketing plan and the many ways we can make sure our messages are heard.

Episode Description

Relying on one tactic or one channel for your marketing strategy is dangerous and unreliable. Especially in the digital age, we need to be careful to ensure social media isn’t the only way we’re reaching our audiences. Everyone consumes media in different ways, so it’s important to craft a strategic plan that covers all the bases. Join us this week as we discuss what to consider when developing your marketing plan and the many ways we can make sure our messages are heard.

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