Marketing Beyond the Metrics | Vishakha Mehra | The Marketing Bytes S2E02

We’re live with Episode 2 of The Marketing Bytes with Vishakha Mehra!   Season 2 is all about the people redefining marketing — and we're starting with the women leading the charge.   Here’s to the women shaping industries, challenging norms, and building brands that actually mean something. In this episode, Vishakha Mehra breaks down what it really takes to market beyond the metrics. From tackling the ever-evolving Gen Z audience to why authenticity is no longer optional, she gets into the real work behind building brands that people trust.   She talks about the importance of offering genuine, value-driven products, not just well-packaged campaigns. The conversation also dives into how marketers can use digital insights and data the right way, not just to track performance, but to actually understand customer behavior and make smarter, more human decisions. It’s honest, practical, and cuts through the noise of surface-level marketing.   Plug in. Power up. Press play.