Marketing - brand, agency, agent, property.

This episode of Dream Big, Move Fast features Josh Phegan and Phil Harris on marketing and the hunger to continually get better. They discuss micro and macro brands, how brand marketing got lost, agency positioning campaigns, consumer-focused agent marketing and property-based marketing, selling lifestyle and escapism, and the dynamic role of video. Phil and Josh talk about telling powerful stories, understanding consumer lenses, innovating the industry and positioning yourself as a product. And they discuss the principle of separate to differentiate: If they can't see the difference, they won't pay the difference.