‘Marketing/ Branding’ Premium brands don’t have a quality problem. They have a distinction problem

Premium brands are increasingly looking and sounding the same, raising an important question: what really makes one premium brand stand out from the rest? Today, we explore why quality and polished advertising are no longer enough, and how brand distinction can drive customer loyalty, preference and ultimately, the willingness to pay more. GUEST: Nomaswazi Phumo, Head of Strategy of Leagas Delaney South Africa