EPISODE · May 25, 2019 · 37 MIN
Marketing by meme — could it be a thing?
from That's a Thing?! · host Elizabeth Spencer and Karen Unland
Here are some things we mentioned or drew from:Please fill out the Alberta Podcast Network listener surveyWe missed last month because of The Drowsy ChaperoneThat time when Arby’s tweeted about its waifuFast food Twitter accounts sassing each other over and overTodd in the Shadows disapprovesTechnically, a corporation is like a person under the law, but they don’t need to act like itThe whole Gritty thingDid the Oilers Win?The Starbucks influencer campaign with drag queens and beauty YouTubersThat Fyre Festival docWe always end up talking about Jake Paul (Episode 2) and Logan Paul (Episode 3)Linda Hoang, a good influencer who adds a lot to the conversation on Don’t Call Me A GuruThe James Charles situation Kermit sipping tea memehbomberguy on woke brandsNike did well with Colin Kaepernick ad but also faces backlash to policy for pregnant employeesPride SkittlesNot-very-old things that Elizabeth sees nostalgia for:SpongeBob SquarePantsPlants vs ZombiesMinecraftShrekLazyTownThe campaign to get Avengers: Endgame to beat Avatar at the box officeThe Evil Duolingo Owl memeThe Starbucks cup in Game of ThronesThe Blair Witch Project’s viral marketingNoted memester Elon MuskPhilosophy Tube explains how Elon Musk appropriates counter-cultureSorry for the McDonald’s ear wormMany thanks to our sponsors: The Edmonton Public Library, provider of the Overdue Finds podcast and KanopyUnit B Coworking, home base of the Alberta Podcast Network and Taproot Edmonton (which makes Speaking Municipally)That's a Thing?! is a proud member of the Alberta Podcast Network, powered by ATB. Remember to fill out the listener survey before June 17, 2019.You can subscribe to us in all the places, and most of them let you rate and review, too, which would be lovely.Questions? Comments? Email us at [email protected] or tweet at us: @thatsathingyeg.Many thanks to our podcast host, Transistor. Our theme music is Ragtime Dance by Scott Joplin.
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What this episode covers
How do you sell to young people in the age of adblock? Forget snapbacks on Twitter, avoid drama-prone influencers, and beware the double-edged sword of #woke-ness. Elizabeth suggests where you might want to head instead.
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Marketing by meme — could it be a thing?
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