Marketing Campaigns via Text Messaging: Good or Bad?

Overview: In this episode of the SMB Community Podcast, hosts James and Amy discuss the pros and cons of text marketing campaigns for IT businesses, emphasizing their annoyance and potential limited use for alerts and existing clients. They provide updates on recent IT security threats, including Microsoft's vulnerability in SharePoint servers and the Ingram Micro ransomware attack. The hosts also address industry events such as ChannelCon and news about Apple's upcoming foldable iPhones. Additionally, they highlight recent acquisitions, such as Kaseya's confirmed purchase of Technology Marketing Toolkit led by Robin Robins. The episode concludes with a discussion of top cities for jobs and small business opportunities in the U.S. --- Chapter Markers: 00:00 Introduction and Welcome 02:05 MSP Question of the Week: Text Marketing Campaigns 10:46 Industry News: Microsoft SharePoint Attacks 13:11 Ingram Micro Ransomware Attack 15:47 Apple's Foldable Technology 18:22 Kaseya Acquires Technology Marketing Toolkit 20:54 Upcoming Event: Channel Con 26:25 Conclusion and Farewell --- About Shannon Bingham: Shannon Bingham is an Omaha-based entrepreneur and beauty industry leader who co-founded Seven Salon & Boutique in 2004, earning national recognition such as Salon Today's Top 200 Fastest Growing Salons. A professionally trained cosmetologist, she's also an international brand educator for TIGI and IGK, Vice‑Chair of Nebraska's DHHS Board of Cosmetology, and an award‑winning photographer. In recent years, Shannon has leveraged her platform as Mrs. Nebraska International 2023 and Mrs. Midwest International 2024 to advocate passionately for adoption awareness, sharing her personal journey and inspiring local families. Learn more about Shannon at https://linktr.ee/shanbingham --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.