Marketing Can Help Healthcare Operations More Than You Think

Marketing often gets pulled in after the hard decisions are already made. But what if involving marketing earlier could actually make healthcare operations work better? In this conversation, Sean Fitzpatrick, Chief Marketing Officer at Smith & Jones, powered by Overit, unpacks why Marketing can be more integrated with healthcare operations. Marketing teams already manage systems, data, and touchpoints that operations rely on every day. Fitzpatrick explains where that value is hiding, why HR and finance are missing useful insights when they engage with Marketing too far downstream, and how Marketing can earn credibility long before a crisis hits.