Marketing Car Culture with John Gessner

As Hagerty’s Director of Marketing Strategy, John Gessner operates at the intersection of analytics, brand storytelling, and human connection. For John, marketing isn’t necessarily about selling—it’s about sparking connection. In this episode, we explore how he supports insurance agents in the field while crafting campaigns that resonate with everyday enthusiasts. From celebrating automotive culture across generations to creating space for newcomers, John shares how Hagerty fuels a brand that’s as passionate about people as it is about cars—and why car culture should always feel like coming home. Learn more and listen to The Accelerator podcast at https://www.hagertyagent.com/resources/hagerty-insights/the-accelerator-podcast