Marketing CEO: Intent Marketing Is The Future

Send us Fan MailAds are everywhere, and people hate them. But what if advertising didn’t have to be annoying?Phil Ohren, co-founder of Intender, joins The Business Game to explain why modern advertising feels broken, and how founders can rebuild marketing around how people actually behave. Phil shares his framework of Intent, Interest, and Interruption, why mass marketing is having a midlife crisis, and how brands should shift budgets toward the audiences most likely to act.We also dive into why organic reach is dying, how ad frequency can turn brand love into brand hate, and why earned media + PR may become a major advantage as AI changes search and buying behavior. If you’re relying heavily on paid ads, or trying to scale without burning your audience out, this episode is a must.____________________________________________________________________________________________SponsorTala Offshore connects businesses with top tier remote talent across admin, customer service, and SaaS development. Build a stronger team without adding stress. Visit talaoffshore.com____________________________________________________________________________________________Want to clip long-form content into shorts in one click? Receive 25 % off OpusClip, the same tool we use to turn episodes into shareable clips. support the show and save:: https://www.opus.pro/?via=93d640 The Business Game is proud to be an official OpusClip affiliate. Support the showThank you for listening to The Business Game, where real founders break down the real levels of business.Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.Want to identify your level or learn more about The Business Game framework?Visit www.thebusinessgamegroup.comIt's time to Level Up!We’ll see you at the next level.