Marketing Challenges in Music | Errol’s Eye On, Episode 9 (CBP 379) | 29 September 2022

This is the 9th episode in the “Errol’s Eye On” series dedicated to Errol Vas providing practical marketing and business advice to startups, small to medium-sized enterprises and large multi-national corporations. §§§ In this episode, we were joined in the podcast studio by Ben Howells, a musician turned marketing executive that resides in Calgary.  You really have to listen to the whole episode to appreciate the insight Errol and Ben provided on how musicians can get noticed in today’s social media wired world.  A few takeaways from this session: 1st | Social Media.  What are musicians doing on socials?  How are they getting noticed? 2nd | Partnerships.  Musicians should consider making or form partnerships with other musicians, particularly those that are “more famous” or more well known. 3nd | Offline activities. What are musicians doing off-line (in the community) to draw attention to their on-line initiatives? Ben highlighted an example of a recent event he coordinated in the Inglewood Area of Calgary with local merchant, Ollie Quinn, a sunglasses and eyewear store.  Ben referred to this as a “Do-it-Yourself” venue.  At the event, Ben utilized a QR Code with a hyperlink to LinkTree which in turn links to all their key accounts (website, social media).  The QR code also provided an automatic sign up to their email list.  Ben referred to this as  “creating a digital funnel”. To avoid “leaving customers on the table”, musicians may want to listen to the full episode to hear some key advice from Ben and Errol! §§§ Ollie Quinn, the Calgary-based sunglasses and eyewear store can be found from these links: Website: https://www.olliequinn.ca/ Instagram: @oqstories Twitter: @oqstories §§§ To learn more about Errol Vas and Ben Howells, click on one or more of the following links: ERROL VAS Website | https://errolvas.com Business LinkedIn profile | https://www.linkedin.com/company/errol-vas-com/ Personal LinkedIn profile | https://www.linkedin.com/in/errolvas/ YouTube channel | https://bit.ly/3mzjRa0 Director of Marketing at Diversitech Global | https://www.diversitech-global.com BEN HOWELLS On LinkedIn |  https://www.linkedin.com/in/ben-howells-59a7b9a9/ On LinkTree | https://linktr.ee/howellsmusic