Marketing Channels: Explained in 10 minutes | Sidebean

Marketing Channels: Explained in 10 minutes - Thank you to TextMagic for sponsoring this video. To get 10% off on your TextMagic subscription, please use this link ► https://youtube.slidebean.com/text-magic Picking the right marketing strategy when you’re starting up can be the difference between success and failure. Slidebean is here to help ► https://yt.slidebean.com/3gj Subscribe to our FREE weekly startup newsletter ► https://yt.slidebean.com/yjq -- One of the most useful books I have read in my history is Traction, by Gabriel Weinberg (the CEO of DuckDuckGO). Get his book here: https://amzn.to/3tPiMOs The thesis is that there are only 19 marketing channels. Done. Period. And it's useful to know them all because the art and science of growing a company are essentially testing as many campaigns in as many channels as fast as possible (and, of course, measuring the results). #Startups #Slidebean #MarketingChannels -- 0:00 Every Marketing Channel - Intro 1:21 Viral Marketing 2:06 PR 2:46 Unconventional PR 3:29 Search Engine Marketing 4:08 Display Ads 5:38 Email Marketing 6:28 Offline ads 7:11 SEO 7:38 Content Marketing 7:50 Engineering as marketing 8:19 Guest posting 8:30 Business Development 8:39 Sales 8:47 Affiliate Programs 9:02 Leveraging Existing Platforms 9:26 Trade Shows 9:43 Offline Events 9:59 Speaking Engagements 10:10 Community Building -- Follow us Twitter aka X: http://twitter.com/slidebean LinkedIn: http://linkedin.com/company/slidebean Instagram: http://instagram.com/slidebean Caya Twitter aka X: http://twitter.com/cayahere LinkedIn: https://www.linkedin.com/in/caya/ Turn on notifications for the podcast & rate it a 5-star for new episodes. Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain. Subscribe to Sidebean on YouTube: https://www.youtube.com/@slidebean/ Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out. ------------------------ ---------- Keywords: startup failures, tech startups, digital transformation, tech trends, openai, business podcast, tech impact Learn more about your ad choices. Visit megaphone.fm/adchoices