Marketing College & the Future of Travel: A Conversation with Shannon Gray

In this episode of Field Notes: Insights and Observations for the Travel Marketer, Eric sits down with Shannon Gray, Provost of the Southeast Tourism Society’s Marketing College and founder of Gray Research Solutions. Together, they dive into: Shannon’s journey from anthropology into travel marketing research. What makes Marketing College such a unique program for tourism professionals. How community, innovation, and mentorship shape the next generation of travel marketers. Why graduates often come back to teach and give back to the program. The evolving role of research in driving smarter tourism marketing decisions. Whether you’re curious about professional development, intrigued by the intersection of anthropology and marketing, or just want a behind-the-scenes look at how tourism leaders are being trained, this conversation offers fresh insights and inspiration. 👉 Learn more about Marketing College through the Southeast Tourism Society: southeasttourism.org