Marketing Compliance Update - Q3, 2026

The EU AI Act just hit a major deadline, and most of the coverage missed the part that actually matters for marketing teams: AI-generated content now has to be disclosed, and the fines for getting it wrong can outweigh even GDPR penalties.In this episode of the Brand Intelligence Podcast, James Borg sits down with Alex Hubbard, VP of Product and AI at IntelligenceBank, to break down what's actually changing in marketing compliance this quarter, and why it matters far beyond Europe.They discuss: What changed in EU AI regulation on August 2nd, and why it's already law, not a future deadline Why brands outside Europe, including in the UK, Australia, and the US, are watching these changes just as closely The rise of "provenance" as the word Alex now hears in nearly every customer conversation Why knowing whether content came from a person, an approved AI tool, or an unapproved one has become a legal requirement, not a nice-to-have What IntelligenceBank's product team is building in response, including facial recognition for talent rights, approval attestation, self-serve rule building, and multimodal video and audio risk review A simple test brand and marketing leaders can run right now to find their biggest compliance gaps before the quarter closes This conversation offers a grounded look at where marketing compliance is heading, and what leaders need to do now to stay ahead of it.