Marketing Consistency is King

Consistency in marketing is the cornerstone of achieving success and increasing direct bookings for your STR holiday business. Sarah Orchard emphasises that the key to standing out isn't necessarily having a flashy website or a large social media following, but rather committing to regular marketing efforts. Drawing from her extensive experience in both corporate and small business settings, she shares insights on overcoming common challenges such as procrastination and the tendency to prioritise immediate operational tasks over your marketing. Sarah shares tips to overcome this - from implementing time-blocking strategies and dedicating specific periods for marketing activities, you can create a sustainable marketing workflow that leads to measurable results over time. This episode offers practical advice on maintaining focus and accountability in your marketing efforts, ensuring that you don’t fall into the feast-or-famine cycle of bookings.---Key Takeaways: Consistency in marketing is crucial to achieving better results and increasing direct bookings. Marketing requires proactive effort; without it, even the best STR properties may go unnoticed. Time blocking for marketing tasks helps create accountability and reduces last-minute panic. STR owners and property managers must prioritise marketing just as they do with guest communications. Implementing small, regular marketing activities can lead to significant cumulative benefits over time. Avoid procrastination by scheduling dedicated time for marketing tasks to ensure they get done and not skipped! ---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---Are you currently rely on Airbnb or another online agent (OTA)? Take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---