Marketing Consultation for a Cycling App Startup

from Masterful Founders Shortcuts · host Wilhelm Laubach

🚴 In this episode, I consult Valentino Sturba, co-founder of the Italian startup XOA – a smart maintenance and tracking app for passionate cyclists. We dive into how to position and promote a niche SaaS product, build traction on a limited budget, and leverage strategic partnerships with workshops, micro-influencers, and cycling clubs. If you're building a niche product and need a step-by-step marketing playbook - from local launch to European growth - this conversation is packed with actionable insights. 🎯 Topics include: 🔥 How to launch a SaaS product with a €20K marketing budget 📍 Why starting hyper-local can be your fastest path to growth 📢 Cold outreach, flyers, and guerrilla tactics that still work in 2025 🤝 Why micro-influencers often beat Meta Ads 🚀 How to build trust and momentum in passionate hobby communities Perfect for SaaS founders, especially those targeting tight-knit or sport-based audiences. #SaaS #MarketingTips #StartupGrowth #Entrepreneurship We are online: ➧ Website - https://masterful.info ➧ Podcast - https://podcasters.spotify.com/pod/show/masterful-info ➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach ➧ Instagram - https://www.instagram.com/masterful.info ➧ Email - [email protected]

Episode metadata supplied by the publisher feed · Published Jun 5, 2025

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Marketing Consultation for a Cycling App Startup

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