Marketing de grandes marcas con Ildefonso García-Serena -...

What this episode covers

Ildefonso García-Serena es una persona con un recorrido impresionante en el sector del marketing de grandes marcas. Como buen narrador, nos cuenta alguna de las anécdotas que han ido perfilando su vida profesional a lo largo de los años. Entre otras, nos cuenta su paso por Nescafé y la historia detrás del famoso "Sueldo para toda la vida" que aun sigue en vivo. En esta entrevista también participan Bernat Farrero (CEO de Itnig) así como Jordi Romero (CEO de Factorial) quienes ponen en perspectiva campañas de publicidad como las de los primeros microondas o los clientes con los que trabajó en su agencia de marketing todos ellos de grandes marcas. Video: https://youtu.be/TQBYtbEzaBk Suscríbete al canal: https://cutt.ly/itnigyt

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Frequently Asked Questions

How long is this episode of Podcast de Itnig: Historias de startups?

This episode is 1 hour and 7 minutes long.

When was this Podcast de Itnig: Historias de startups episode published?

This episode was published on August 5, 2019.

What is this episode about?

Ildefonso García-Serena es una persona con un recorrido impresionante en el sector del marketing de grandes marcas. Como buen narrador, nos cuenta alguna de las anécdotas que han ido perfilando su vida profesional a lo largo de los años. Entre...

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