Marketing Doesn’t Work (Until Ops Works)

An episode of the PT Pintcast - Physical Therapy podcast, hosted by Jimmy McKay, PT, DPT | Physical Therapy Podcast, titled "Marketing Doesn’t Work (Until Ops Works)" was published on March 4, 2026 and runs 57 minutes.

March 4, 2026 ·57m · PT Pintcast - Physical Therapy

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Episode Description

Episode theme: If your marketing “isn’t working,” your real bottleneck is usually operations + friction—and tech/ads will only amplify what’s already broken.

What we covered

The blizzard story: how a “post-visit survey” fired after a visit that never happened—and what that signals about your systemsWhy everything is marketing in direct-to-consumer healthcare: phones, response time, scheduling, cancellation flow, vibesThe leadership disconnect: expecting marketing to “perform” while giving unclear goals, unrealistic job scopes, and zero resourcesWhy patients compare your clinic experience to DoorDash/Amazon convenienceA tactical 5-point operations audit you can run this week