Marketing e redes sociais no futebol, de Cristiano Ronaldo até ao Benfica no futuro

Frédéric Fausser, fundador e CEO da Samba Digital, esteve no Negócios Record, na semana em que a empresa que dirige inicia uma operação de aumento de capital na Bolsa de Lisboa.Com centenas de clientes em todo o mundo, entre clubes e ligas, este francês filho de mãe portuguesa e residente no Brasil há 10 anos, explica o que valem as redes sociais atualmente, o valor de marcas como Cristiano Ronaldo e a sua visão para o futuro do marketing no futebol.Uma conversa conduzida por Diana Ramos e Sérgio Krithinas.

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Marketing e redes sociais no futebol, de Cristiano Ronaldo até ao Benfica no futuro

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