Marketing Effectiveness with Andrew Wynd on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrew Wynd, who is an experienced leader in marketing and media with a valuable blend of both agency and brand side roles including Samsung, O2, Hasbro, Pepsico and most recently Global Head of Media at Just Eat Takeaway.com. He has now founded his own marketing consultancy business called Craft and Calculus. Here are some of the topics we discussed in this episode.Influencing consumers to change their behaviourProving that marketing has an impact on the sale The importance of jargon free language and logical flow Marketing effectiveness roadmapsThe idea behind Craft & Calculus - the magic and craft behind marketing Where marketing effectiveness sits in the media mix Getting the finance team onboard! The Holy Trinity of MMM’s, attribution and incrementality The changing role of the client/agency relationship and the power of partnershipsBuilding a best-in-class marketing measurement system The importance of data and metricsAdvice for ad tech companies to get a foot in the doorThe core principles of marketing effectivenessStanding on the shoulders of giants : looking at performance and brand Getting the people-side rightTracking and understanding what your investments are doingAbout The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email [email protected]‍Who is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.