Marketing en las bebidas alcohólicas l Rodrigo Reyes - Don Julio (T1 - E7)

from PuroMerca. Podcast · host PuroMerca.

Rodrigo Reyes es Senior Manager de Relaciones Públicas, cultura y entretenimiento en Diageo, empresa a la que pertenecen marcas como Don Julio, Buchanan’s, Smirnoff y Johnnie Walker. En este episodio, nos comparte su visión sobre la innovación en la industria de las bebidas y cómo ha hecho que estas marcas resalten en eventos y festivales masivos. Colaborando con figuras como J Balvin, Alfonso Herrera y Karol G. Entérate de ideas, noticias y tendencias sobre mercadotecnia: ⁠⁠⁠⁠⁠⁠@puromerca⁠⁠⁠⁠⁠⁠ [email protected] #PuroMerca 🧡

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This episode is 27 minutes long.

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This episode was published on October 31, 2024.

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