Marketing, Events, and Entrepreneurship — Working in a small, family-owned business

In this episode of Bison Breakthrough, I’m joined by Janina Messerlian, who works in her family-owned jewelry business, focusing on marketing, boutique events, and business operations.Janina shares her experience on the Hill, her background in business, and how those experiences shaped her current role. We talk about what it’s really like to work in a family business, how marketing and events drive brand engagement, and the skills students should focus on if they’re interested in entrepreneurship, marketing, retail, or event-based roles. This episode is a great fit for students who are curious about business ownership, marketing, event planning, and non-traditional career paths.