Marketing Exec Geoff Cottrill on commitment and building a brand

Our “C” word for this week is COMMITMENT. This week’s guest, Geoff Cottrill, certainly fits that. Shoot, anyone who is great in the marketing world, does a great job with Commitment. But this week you’ll hear a slightly different take on how that looks in marketing.And that's a good thing. If fact, you may want to make sure you have pencil and paper handy for some notes (you do that every week, right?) because Geoff might be one of the top marketing minds in the world today...and he offers some awesome advice throughout the interview.Geoff has served in top marketing roles for some of the world’s most well-known brands including Coca-Cola, Starbucks, Converse (which is owned by Nike), and back to Coca-Cola.Most recently, Geoff was head of marketing at Coca-Cola in North America, where he led all advertising, media, digital, social media, regional marketing, sports and entertainment properties, and college & university relationships for all brands in its portfolio.Prior to that, he was the General Manager & Chief Marketing Officer for Converse during an unprecedented period of growth. During his time at Converse, he managed all brand related marketing, footwear and apparel product development, and their digital direct-to-consumer business. He launched various artist friendly marketing platforms, which we discuss, and Geoff and his team built the second largest brand footprint on social media (behind Coca-Cola), growing Converse’s Facebook audience to more than 75 million fans. During his tenure at Converse he was recognized as BrandWeek’s Marketer of the Year.Geoff is a founding partner of MARVIN Magazine & Media, LLC, which is a publication focused on storytelling centered around today’s emerging voices in fashion, art, and music. The company also produces original content for several of the top digital platforms such as Apple News and Amazon Audible.Two additional people you'll hear in this episode, besides Geoff and host Matt Fulks, are this week’s co-hosts -- frequent C-10 Podcast contributor Max Utsler, and Dawson, one of the students from our C-10 Mentoring & Leadership program. You’ll hear from each of them a little later in this episode. But without further delay, let's get to it with Geoff Cottrill.LINKS:For more information about the C-10 Mentoring & Leadership program for high school students, visit our website.To make a financial gift to give students life-changing one-on-one mentoring, visit our secure donation page.For all episodes of the C-10 podcast and ways you can listen, click here.If you’d like to make a comment, have a suggestion for a future guest, or your company would like to help underwrite this podcast, please visit our contact page.