Marketing Exec POV: How to be Digital First, Human Always

💡 Nidhi Daga, SVP of Marketing, Growth, and Digital Experiences at JPMorgan Chase, explores how customer experience (CX) is becoming the key differentiator for businesses. She shares insights from her journey in engineering, product building, and marketing, highlighting the importance of empathy and curiosity. She also offers a roadmap for leveraging CX to align marketing, product, and customer success for sustained growth. 💡"I strongly believe CX is paramount for any company to be successful and it has gotten even more interesting because of customers working through omnichannel experiences. Now, you have to connect those experiences in online, in-person, and virtual settings while maintaining a common data layer." - Nidhi DagaNidhi emphasizes the importance of digital-first strategies combined with empathy and personalization to foster meaningful customer relationships. She highlights the CMO’s role in driving customer experience innovation and leading the shift toward customer-first strategies. Embracing customer experience as a dynamic journey ensures lasting business success.