Marketing FAIL: How I made 120,000 Anglers Angry

Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire Water, when he inadvertently angered 120,000 anglers by running a competition featuring a photo that violated pike fishing ethics. 😱• Angling Times (circulation 120,000) ran a front-page headline: "Anglers in fury over YW competition"• The fundamental rule in pike fishing is to catch, photograph, and then release the fishKey lesson: When dealing with specialist subjects you're unfamiliar with, always consult an expert who knows the audience and subject matter. While a tad embarrassing, Andy notes his mistake was relatively minor compared to Government mistakes that can impact financial marketsSend us Fan MailStruggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube