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Marketing FAIL: How I made 120,000 Anglers Angry episode artwork

EPISODE · May 15, 2025 · 3 MIN

Marketing FAIL: How I made 120,000 Anglers Angry

from Embracing Marketing Mistakes · host Prohibition PR

Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire Water, when he inadvertently angered 120,000 anglers by running a competition featuring a photo that violated pike fishing ethics. 😱• Angling Times (circulation 120,000) ran a front-page headline: "Anglers in fury over YW competition"• The fundamental rule in pike fishing is to catch, photograph, and then release the fishKey lesson: When dealing with specialist subjects you're unfamiliar with, always consult an expert who knows the audience and subject matter. While a tad embarrassing, Andy notes his mistake was relatively minor compared to Government mistakes that can impact financial marketsSend us Fan MailIs your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram

What this episode covers

Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire Water, when he inadvertently angered 120,000 anglers by running a competition featuring a photo that violated pike fishing ethics. 😱 • Angling Times (circulation 120,000) ran a front-page headline: "Anglers in fury over YW competition" • The fundamental rule in pike fishing is to catch, photograph, and then release the fish Key lesson: When dealing with specialist subjects you're unfamil...

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Marketing FAIL: How I made 120,000 Anglers Angry

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This episode is 3 minutes long.

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This episode was published on May 15, 2025.

What is this episode about?

Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire Water, when he inadvertently angered 120,000 anglers by running a competition featuring a photo that violated pike fishing ethics. 😱• Angling Times...

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