Marketing Firepower Starts With Your Brand!

Episode #106 - Its no secret, I’m all about dominating the competition! That’s the fun part… a big reason to be in business and that’s what separates the business owners from the entrepreneurs. We’ve all been to those rockin restaurants that have the triple combination of food, service and ambiance. You know, you can feel the magic going on and usually there’s a long wait for a table no matter what day it is. All three of those elements are important to real success and most of the time I say that service is a true competitive advantage, but lets focus on the ambiance. Ambiance, your “hooks” and WOW Factor are what get people talking and better yet online posting, creating and sustaining a buzz for your place. But it takes more than just cosmetics. Its really about getting into the heads of your target audience and your regulars. What are they jazzed about? Is it lifestyle, is it something they can relate to? Or is it just delivering an all around great experience? Its really all these things combined. There is no magic formula to Rock Your Restaurant… there are ideas, there are systems, there’s vision, but most of all it comes down to execution. Check out this episode as Thea and I riff on what it means to build a brand. Give a listen, you just might get your next big idea that inspires your success. Roger