Marketing For a Tough Industry

Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge.  Tobacco, alcohol, adult entertainment, pharmaceuticals, firearms, cryptocurrency, or cannabis. These sectors face stringent regulations and significant public scrutiny.  They also present incredible opportunities for marketers willing to navigate these hurdles. In this episode we explore the strategies needed to effectively promote products and services in tough industries, where traditional marketing approaches often fall short, and innovative, compliant strategies are keys to success. Listen For9:05 Overcoming Industry Challenges Through Earned Media11:45 The Importance of “Receipts”14:32 Engaging the Canna-Curious Segment19:11 Leveraging Testimonials and Case Studies for Older Demographics Guest: Michael Mejer, Green Lane CommunicationWebsite | Email | Michael’s LinkedIn | Green Lane Communication’s LinkedIn |  Instagram  Rate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show