Marketing for authors: brand awareness [part 2/4] (S2 E3) episode artwork

EPISODE · Jan 18, 2026 · 14 MIN

Marketing for authors: brand awareness [part 2/4] (S2 E3)

from After Hours Authors · host Jess Knaus

Welcome to part 2 of the marketing for authors series! We're digging deep into phase 1 of the marketing cycle (and one that many authors skip!) - brand awareness!00:35 what is brand awareness?01:16 aim for repetition02:28 signal what kind of writer you are03:25 talk around your book04:28 show you are human07:21 let people lurk09:46 examples of brand awareness marketingMarketing for authors: brand awareness [part 2/4](After Hours Authors podcast S2 E2)#podcast #author

Welcome to part 2 of the marketing for authors series! We're digging deep into phase 1 of the marketing cycle (and one that many authors skip!) - brand awareness!00:35 what is brand awareness?01:16 aim for repetition02:28 signal what kind of writer you are03:25 talk around your book04:28 show you are human07:21 let people lurk09:46 examples of brand awareness marketingMarketing for authors: brand awareness [part 2/4](After Hours Authors podcast S2 E2)#podcast #author

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Marketing for authors: brand awareness [part 2/4] (S2 E3)

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This episode was published on January 18, 2026.

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Welcome to part 2 of the marketing for authors series! We're digging deep into phase 1 of the marketing cycle (and one that many authors skip!) - brand awareness!00:35 what is brand awareness?01:16 aim for repetition02:28 signal what kind of writer...

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