EPISODE · Jan 18, 2026 · 14 MIN
Marketing for authors: brand awareness [part 2/4] (S2 E3)
from After Hours Authors · host Jess Knaus
Welcome to part 2 of the marketing for authors series! We're digging deep into phase 1 of the marketing cycle (and one that many authors skip!) - brand awareness!00:35 what is brand awareness?01:16 aim for repetition02:28 signal what kind of writer you are03:25 talk around your book04:28 show you are human07:21 let people lurk09:46 examples of brand awareness marketingMarketing for authors: brand awareness [part 2/4](After Hours Authors podcast S2 E2)#podcast #author
What this episode covers
Welcome to part 2 of the marketing for authors series! We're digging deep into phase 1 of the marketing cycle (and one that many authors skip!) - brand awareness!00:35 what is brand awareness?01:16 aim for repetition02:28 signal what kind of writer you are03:25 talk around your book04:28 show you are human07:21 let people lurk09:46 examples of brand awareness marketingMarketing for authors: brand awareness [part 2/4](After Hours Authors podcast S2 E2)#podcast #author
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Marketing for authors: brand awareness [part 2/4] (S2 E3)
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