Marketing for Lawyers and Building a Personal Brand on LinkedIn with Helen Burness

What does it take for lawyers to build visibility, credibility and influence in a digital world? In this episode of the Scottish Legal Insights podcast, Helen Burness, marketing strategist and founder of Saltmarsh Marketing, joins us to explore how legal professionals can develop their voice and stand out online. With more than two decades of experience across global law firms, chambers and start-ups, Helen shares practical insights into legal marketing, personal branding and digital strategy. From using LinkedIn effectively to building a consistent presence and engaging the right audience, we discuss how lawyers can position themselves as trusted experts in an increasingly competitive and content-driven environment. We also explore why visibility matters more than ever for legal careers and businesses, and how lawyers can confidently take the mic without feeling inauthentic or overly self-promotional. Listen for expert insights on legal marketing, personal branding for lawyers, LinkedIn strategy and building influence in the legal profession.