Marketing for social impact with Madmen co-producer Josh Weltman

Josh Weltman is a madman, an advertising guy who served as the advertising guy as co-producer on the show Mad Men during its seven seasons. What qualified for him doing this were decades of creative advertising work for clients such as Carl's Jr., Teleflora, Whole Foods, BMW, and Doritos. What makes him mad now though, is the bad advertising being done by the Democrats, especially when he thinks they've got a winning story. In 2020, he's stood up his own campaign for Elizabeth Warren and now he's ready to do it again in 2024, this time for Joe Biden. We'll talk with Josh to find out what makes for advertising that works, how you get your message to leap from the pack, and how the Biden campaign can win again.