Marketing for software engineers

If you're more into software development than anything else then, like me, your first reaction to the word "marketing" is probably going to be "yuck". And your second to fourth words will be "Not for me." Unfortunately, you're wrong. Whether you're in a tech company, pushing an open source project out there, or presenting the world with your latest hobby activity, if you actually want people to pay attention, you're going to have to do some marketing. In this episode, I explain why, and point out that it's not that hard to go from "rubbish marketing" to "kind of acceptable marketing". Because it takes very little to make the transition.