Marketing for Speakers: Nan Andrews Amish

Nan Amish spoke this weekend at the NSA Northern California Pro-Track seminar on Marketing for Speakers, Trainers and Consultants. As a professional speaker, she takes a systematic approach to bringing her products and services to her customers, focusing on the market segments most likely to benefit from her services, which are both willing and able to pay for them. In this brief extract from a full day seminar, Nan discusses various aspects of self-promotion for speakers, including the need for collateral tools such as Web Sites and One Sheets, the role of Advertising and PR as well as Sales. She concludes by discussing the value of good old fashioned print media such as the humble postcard in reaching potential clients. To listen, click on the the podcast icon below.