Marketing Foundation

EP 45 - Develop your Marketing Foundation In this episode we discuss the importance of a marketing plan and why you need to have one. We discuss some of the components and offer ideas for building your strategy. While every good marketing campaign starts with a good plan, we also provide you with three items to complete to begin building out a successful email marketing campaign. WHAT YOU'LL LEARN FROM LISTENING Components of a Marketing Plan Identify your ideal client Develop your messaging Create content Email Marketing Conduct a website audit Identify what you are giving away Review where the email addresses are going once people give them to you SHOW THE LOVE If you haven't done so already, please like or subscribe to this podcast on your favorite podcast player. We are on all of the platforms including spotify, IheartRadio and Apple podcasts. If you are listening to this podcast online and don't know how to listen to podcasts on your phone, reach out to our host, Debbie DeChambeau and she'll help you. CONNECT WITH THE PODCAST ON SOCIAL FACEBOOK GROUP FACEBOOK PAGE TWITTER ABOUT THE HOST This episode of the Business of Insurance podcast is produced and hosted by Debbie DeChambeau, CIC, AAI, CPIA - an entrepreneurer, business advisor, insurance professional  and content creator. Her goal is to inspire you to think differently and explore ideas that disrupt the status quo.  Debbie has an extensive business and marketing background with a focus of helping insurance professionals be more successful.  She is the co-author of Renewable Referrals and produces three other podcasts, Business In Real Life and Divorce Exposed and Seniors We Love.   Connect with Debbie on LinkedIn, Twitter or Instagram.