Marketing From First Love to the Core of Business

This explores the multifaceted nature of marketing by blending personal anecdotes with creative linguistic analysis. It reflects on how a foundational encounter with a book and a background in street dance shaped their view of marketing as an emotional and logical pursuit of capturing the customer's heart. To define its core essence, it invents several Japanese-style business terms that highlight various roles, such as creating value, fostering relationships, and market enlightenment. It characterizes marketing not as a simple sales tactic, but as a comprehensive strategic activity essential for business success. It emphasizes that while technology evolves, the fundamental goal remains deeply understanding and attracting people through meaningful engagement.