Marketing funnel wars - Coles’ new online media platform triggers debate on the future of the marketing funnel

Brad Moran, the man behind Coles’ new online media platform, says "closing the loop" between ads and shopper purchases will spark a retail media boom. Moran wrestles with Nine’s Pippa Leary, Brand Traction’s Jon Bradshaw and Mi3’s Executive Editor Paul McIntyre on what it means for moving people through the classic marketing funnel from brand consideration to a transaction.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.