Marketing Gets You Known, Sales Gets You Paid-Selling In A Skirt

Most people lump marketing and sales together, after all, isn’t that what most Companies do? The department is called Sales and Marketing, hence the confusion. The truth of the matter is they are different and similar and one will complement the other. But, Marketing and Sales are two different activities. Here is the biggest difference of all; Marketing gets you known and Sales gets you paid. Our guest today is Joanne Moretti, Chief Revenue Officer at Fictiv.