Marketing Hacks B2B: construindo demanda antes da venda |...

What this episode covers

E se o marketing viesse antes do produto?Neste episódio do LiveCast, recebemos Richard Lowenthal para uma conversa provocadora sobre Marketing Hacks no B2B e como a construção de audiência, relacionamento e presença constante pode acelerar — e muito — o crescimento.💡 Falamos sobre:Por que divulgar deve vir antes de criar a ofertaO papel do marketing na antecipação da demandaMarketing B2B além de campanhas e leadsHacks aplicáveis a ciclos longos e vendas complexasComo criar relevância antes do momento da compra🔥 Um episódio direto, provocativo e cheio de insights práticos para quem atua com marketing, growth e estratégia B2B.▶️ Assista agora e repense como você gera demanda no B2B.-Host:Rafael Scucuglia: https://www.linkedin.com/in/rscucuglia/-Convidado:Richard Lowenthal | Linkedin: https://www.linkedin.com/in/richard-lowenthal/-👉Live UniversityLivro B2B na Prática: https://ibramerc.liveuniversity.com/b2b-na-praticaConheça nossos cursos: https://ibramerc.liveuniversity.com/ Siga nas redes sociais:📍Linkedin Live University: ⁠⁠https://www.linkedin.com/school/liveuuniversity/⁠⁠📍Instagram B2B - Ibramerc: ⁠⁠Instagram (@live.b2b)⁠⁠📍Instagram Live University: ⁠⁠Instagram (@live_university)⁠⁠📍Facebook Live University: https://www.facebook.com/liveuuniversity/

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How long is this episode of Live University - LiveCast?

This episode is 39 minutes long.

When was this Live University - LiveCast episode published?

This episode was published on January 26, 2026.

What is this episode about?

E se o marketing viesse antes do produto?Neste episódio do LiveCast, recebemos Richard Lowenthal para uma conversa provocadora sobre Marketing Hacks no B2B e como a construção de audiência, relacionamento e presença constante pode acelerar — e muito...

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