Marketing Has Lost Control - Marie Bahl

My guest today is Marie Bahl, Chief Marketing Officer at Uptempo. A few weeks ago, Marie published an article called Martech Built Empires—Now It Needs Bridges. More recently, she shared a manifesto with me that expanded on many of those ideas. Marie argues that marketers have spent years becoming data janitors, spreadsheet detectives, and professional explainers of their own value.Instead of building brands, driving growth, and shaping business strategy, too many marketing teams are trapped by trying to prove they deserve a seat at the table. She also believes that AI won't fix that problem. In fact, if we don't address the underlying issues first, AI may simply help us fail faster. We're going to talk about why marketing finds itself in that position, what leaders are getting wrong about AI, and what it'll take for marketing to reclaim its role as a true growth engine.