Marketing Holistically With Jennie Wolff, CMO of Sola Salon Studios

In this episode, Eulerity's Director of Marketing, Mary Hanula, and AVP of Franchise Business, Julie Samuels, interview Jennie Wolff, Chief Marketing Officer of Sola Salon Studios. Jennie leads the brand's marketing efforts, including its digital presence, the Sola blog, traditional and nontraditional marketing campaigns, and much, much more. We hear what daily life was like for team members of her brand once the pandemic hit, best insights on forming genuine connections with franchise owners, what the term "marketing holistically" means, and what lies ahead for the brand in the upcoming year. Sola Salon Studios provides beauty professionals with high-end, fully-equipped salon studios, alongside the support and tools they need to experience the freedom and benefits of salon ownership.