Marketing, Hustle and Building a Brand with The Movement Maestro Dr. Shanté Cofield episode artwork

EPISODE · Jul 14, 2020 · 1H 3M

Marketing, Hustle and Building a Brand with The Movement Maestro Dr. Shanté Cofield

from The Strategy of Fitness · host The Strategy of Fitness

On today's episode, Dan, Nick and Rob discuss Dan's deadlift progression with some specific fixes to engage the posterior chain with heavier weights. Rob details his efforts competing with some of the world's elite in the Concept2 BikeErg 4,000 m. challenge and Nick hits an insane triple. After this, the gang welcomes in a fascinating and brilliant guest, Dr. Shanté Cofield. She details her journey from Division 1 soccer player to physical therapy school and her early life as a physical therapist practicing in a traditional setting. Then, she discusses her business prowess and why she chose to leave that traditional PT model. Shanté then shares her thoughts on the future of Crossfit and the positive effects it has had and will continue throughout the country and the world. The group then goes into some gym hitters and Shanté provides The Book of The Week.

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Marketing, Hustle and Building a Brand with The Movement Maestro Dr. Shanté Cofield

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