Marketing ideas

Introduction: Do you work with a full-service accounting and admin company? How do you create markers on your business’s path to success? What unique marketing platforms and ideas do you use? Brian and Jordan are back behind the mic, during this horrendous heatwave. Today’s topics range from admin and accounting tasks they would rather avoid, their very professional podcasting process, Rally’s current markers and goals, and Brian’s exciting marketing ideas. If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here “Something didn’t sit right. It wasn’t ambitious enough. We need to challenge ourselves more.” – Jordan Powered By the Tweet This PluginTweet This Here are today’s conversation points: Forming a new corporation with ZipMessage The need for full-service accounting/admin Our “professional” podcasting process Listening back on episodes to help sharpen your gut Rally’s current markers Do we have what we need to raise money? Working backwards from and mapping out the goal and markers How to project numbers at this stage Creating a safe space to make mistakes, changing your mind, and getting appropriate push-back Marketing ideas and promotion The Shipped Podcast (using ZipMessage) Testing audiences and different marketing platforms Podcast sponsorships: targeting small podcasts YouTube advertising Alternative free trial program “Let’s not think of the worst case scenario but the realistic scenario.” – Brian Powered By the Tweet This PluginTweet This Mentioned on today’s episode: Office Engine Gusto Leave us a message here Rally On ZipMessage SunriseKPI Productize Audience Ops ProcessKit Carthook As always, thanks for tuning in. Head here to leave a review on iTunes.