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Apr 28, 2022 42 min

Marketing in 2022

from Bootstrapped Web Hosted by Bootstrapped Web

Brian and Jordan are both in flux between school, stressing over work, selling houses, and MicroConf. They summarize their chaotic couple of weeks and then do a deep dive on what content marketing will look like in 2022. Recently Aaron Francis (Tuple’s first marketer) talked about their $200,000 loan from Stripe and how he plans on publicly talking about how they will be spending that money. Brian and Jordan give their take on Aaron’s content marketing technique. If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here “You can make it happen, but not really. Your customers make it happen.” – Jordan Powered By the Tweet This PluginTweet This Talking Points: The timeline for Jordan’s big move What’s it like to sell and buy a house in this market ZipMessage updates Changes on the website Surveys after signing up Coining “ZM” Perfect uses for ZipMessage Hiring strategists for SEO research Traction with Rally Conversations with investors The importance of honesty and “when” to be honest Looking for marketers Tuple’s marketing campaign Aaron Francis as Tuple’s first marketer Aaron’s tweet about their $200,000 loan from Stripe “When a customer explains the whole value prop, it gives me so much more energy.” – Brian Powered By the Tweet This PluginTweet This Resources: Brian on Twitter Jordan on Twitter ZipMessage Rally As always, thanks for tuning in. Head here to leave a review on iTunes.

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Brian and Jordan are both in flux between school, stressing over work, selling houses, and MicroConf. They summarize their chaotic couple of weeks and then do a deep dive on what content marketing will look like in 2022. Recently Aaron Francis (Tuple’s first marketer) talked about their $200,000 loan from Stripe and how he plans on publicly talking about how they will be spending that money. Brian and Jordan give their take on Aaron’s content marketing technique. If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here “You can make it happen, but not really. Your customers make it happen.” – Jordan Powered By the Tweet This PluginTweet This Talking Points: The timeline for Jordan’s big moveWhat’s it like to sell and buy a house in this marketZipMessage updatesChanges on the websiteSurveys after signing upCoining “ZM”Perfect uses for ZipMessageHiring strategists for SEO researchTraction with RallyConversations with investorsThe importance of honesty and “when” to be honestLooking for marketersTuple’s marketing campaign Aaron Francis as Tuple’s first marketerAaron’s tweet about their $200,000 loan from Stripe “When a customer explains the whole value prop, it gives me so much more energy.” – Brian Powered By the Tweet This PluginTweet This Resources: Brian on Twitter

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Marketing in 2022

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This episode was published on April 28, 2022.

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