Marketing in 2023 with Nick Garrett, Naomi Johnston, Richard Curtis and Andrea Dixon

Today’s edition features highlights from last week’s live event in Melbourne where our panel discussed the year just gone, and the outlook for marketing in 2023.Last Tuesday saw Unmade’s first live event in Melbourne, with 70 or so guests joining us at the Grace Darling in Collingwood for on on stage debate about the industry’s direction of travel.The panel featured Nick Garrett, partner at Deloitte Creative; Naomi Johnston, GM of Havas Media; Richard Curtis, owner of Futurebrand Australia and Andrea Dixon, head of marketing at DocuSign.Among the questions the panel raced through were: the work and people that impressed them in the year just gone; what the word ‘brand’ now means; the state of talent and recruitment, the economic headwinds that seem set for 2023; and reasons for optimism.The event was sponsored by Beatgrid.Even more thanks than usual for the podcast edit go to Abe’s Audio, who salvaged our low-fi backup recording into something [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com