Marketing in 2024: What’s In & Out for Female Entrepreneurs

Send us Fan Mail Tune in as Michelle & Joanna discuss what is IN or what is OUT in 2024 with marketing for female entrepreneurs. We cover the importance of harnessing authenticity and building a community in today's marketing landscape. Changes in marketing strategies and trends are continuously shifting, so it’s important your business stays adaptable and aware. Topics covered include emerging trends like individual-led brand accounts, genuine engagement CTAs, the significance of having a website, the priority of owning online traffic, and the simplification of marketing funnels. We also caution against false scarcity and blindly following trends without developing a unique voice or content theme. This conversation is an in-depth exploration of the marketing realities and trends to help guide female entrepreneurs on their journey to success in the digital space. Find Us OnlineThe Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally.  Join here: www.facebook.com/groups/herfirstcollective/ As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges. Hang with Us on Social: @themichellepualani | @joanna_atwork Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content! Work with Michelle: https://michellepualani.com/work-with-meWork with Joanna: Reach out to  [email protected].  Time Stamps:00:15 Marketing Trends for Female Entrepreneurs in 202401:46 Evolution of Marketing Strategies03:21 Power of Authenticity in Marketing05:33 Shift from Traditional Brand Accounts09:25 Impact of Social Media Trends on Marketing13:33 Role of Individuality in Branding18:01 Rise of Direct Messaging in Marketing24:22 Decline of Long Drawn Out Live Launches29:55 Problem with False Scarcity in Sales31:33 Power of Genuine Offers and Community Building32:50 Building Trust and Rapport with Your AudienceSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com