Marketing in 2026: these 5 things work

What are the best marketing strategies for Australian businesses in 2026? Get the full guide & prompts: https://rask.au/lp/business/ In this episode of The Australian Business Podcast, Owen Rask breaks down five practical marketing strategies SMEs can use to generate demand, convert more customers and measure what actually drives profitable growth. You’ll learn how to build a useful CRM, create expert content for Google and AI search, use short-form video effectively, develop a distinctive business point of view, and connect paid advertising to customer acquisition costs and real business economics. Owen also explains why TikTok, Google Ads, email, SEO and AI aren’t standalone strategies — and how to connect them into one marketing system that creates demand, captures leads and turns attention into customers. Episode resources – Speak with the Rask Advice team – Ask a question (select the Business podcast) Show partner resources – Whatever comes next for your business, power it with Stripe Rask resources – Inflection community – All services – Financial Planning – Invest with us – Access Show Notes – Ask a question – We love feedback! Follow us on social media – Instagram: @rask.invest – TikTok: @rask.invest Disclaimer The information in this episode is provided by The Rask Group Pty Ltd and contains general financial product advice only. It does not take into account your objectives, financial situation or needs. Before acting, consider whether the information is appropriate for you and consider seeking personal advice from a licensed financial adviser. You can read our Financial Services Guide at www.rask.com.au/fsg. If a financial product is mentioned, consider the relevant PDS and TMD, where applicable, before making any financial decision. Past performance is not a reliable indicator of future performance. Returns are not guaranteed and capital may be at risk. The Rask Group Pty Ltd is a Corporate Authorised Representative No. 1280930 of Rask Licensing Pty Ltd, AFSL 563 907.