Marketing in a time of change

Is your nonprofit ready for the seismic shifts reshaping how donors find and support your mission? Lee sits down with marketer Tom Malesic to explore how nonprofits can thrive amid unprecedented change. From the rise of generative AI and zero-click search to the freeze in federal funding, this episode tackles the challenges keeping nonprofit leaders up at night and reveals the opportunities hidden within them.  Why donors can’t find you (and how to fix it) Discover why ChatGPT and Google's AI are becoming the new Yellow Pages and what generative engine optimization (GEO) means for your nonprofit's visibility.   How to turn your website into your best fundraiser Learn why your website might be showing up to work looking like it just mowed the lawn and how to transform it into your hardest-working fundraiser, volunteer recruiter, and mission ambassador.  Stop letting one grant control your future With grants freezing and federal funding uncertain, Lee and Tom discuss why the "tail can't wag the dog" and share practical strategies for building resilient revenue streams, from individual donors to corporate gifts to (yes, really) bingo nights.  You have 3 seconds to get the donation Explore how consumer behavior has accelerated, why you have mere seconds to compel action, and how to prioritize your marketing efforts when everything feels urgent and your budget is finite.  Why running your nonprofit like a business saves your mission Without healthy operations, you can't serve anyone. Learn how to balance business fundamentals with passion and why "sales" isn't a dirty word in the nonprofit world.  If you’re looking for clear next steps in a noisy, fast-moving environment, this episode delivers. Listen now to discover how to turn today's challenges into tomorrow's opportunities. https://www.ezmarketing.com/